All In Motion Footwear Collection | Footwear Design | User Research
The Target footwear design, development, and merchandising teams spent close to 18 months completely overhauling the kids athletic footwear collection under the All In Motion brand. All uppers, outsoles, trims, colors, materials, hardware, and fits were thoroughly considered by the entire Target footwear design and development team to bring the Target guest a great value athletic footwear collection.
Brief:
- Push the kids athletic footwear collection at Target to compete with the more prominent athletic footwear brands on the market.
Guest Needs:
- Improved durability, comfortability, and washability at the Target price point (MSRP $19.99 - $32.99)
Product Tech Features:
- All In Motion Cushion IQ™ TPR & high density EVA outsoles - a more comfortable and forgiving outsole.
- Protective Toe Shield™ TPU elements - increased durability and prolonged life of shoe.
- Uppers comprised of entirely wash-friendly materials (mesh, knit, neoprene) and removable insoles allow the shoes to wash with ease.
- Toddler and Big Kid styles both utilizing relaxed-fit lasts.
- Hook & loop, slip on, elastic lace, knit cuff, and lace-up (Big Kid only) closure systems allow for kids to independently put shoes on.
- Large nylon pull-tap loops for pull-on assistance.
- Anti-microbial, anti-odor lining material to help prevent foot odor.
Design and development team: Ethan Stoltz, Masha Kroshinskaya, Marco Quinonez, Ka Ying Lee, Christian Espitia Betancourth, Angie Miller-Foley, Jason Burnell, Tyler Bishoff
Buying and merch team: Dan Glass, Sarah Miller
FINAL All in motion 2024 DESIGNS
