Co-managing all product design and development for outdoor lifestyle brand, Burlebo Outdoors, I worked on a wide variety of product types including softgoods, bags, apparel and accessories.
This required daily communication with manufacturing partners to deliver technical drawing packages and product specifications. I worked closely with both internal product team and external manufacturing partners to troubleshoot designs, materials, and trim details, facilitating the product sampling process to ensure design intent is properly executed and meets brand standard.
Leadership partnered closely with me and the internal design team to implement updated branding on all product trim, hang tags, and packaging.
In this role I utilized Adobe Illustrator daily to build soft goods, bags, and accessories drawing packages for tech packs and implemented new systems for a more structured product development workflow.
Technical spec Illustrations of the ever-expanding Burlebo bags and accessories collection.
Re-designed hangtags with updated branding and technical callouts for every current Burlebo product.
Technical spec Illustrations of the S/S 25 and F/W 25 Burlebo apparel collections.
In-store marketing display design for the Academy Sports back-to-school end caps.
Product Photography - Burlebo Outdoors.